When vacant positions need to be filled, it is important to make use of all possible means to get the news out into the job seeking community. While there are many job boards available at your disposal, it helps to have a page on your website made specifically for that purpose. A career page not only allows interested candidates to browse through your open positions, they also get first-hand information about the company. That would be a plus for the company’s marketing goals as well. Is your career page all dusty and neglected? Here are some tips on how you can get it back out from storage and optimize its purpose:
#Focus on Human Connection
When posting job descriptions on your career page, make it targeted to a specific audience. If you are posting to the general public as a whole, you might not find exactly what you are looking for. Specify the industry and the type of professionals you are aiming to reach.
Upon doing this, make sure that your job description doesn’t read like a prison sentence. Try to keep the technical to a minimum and instead, focus on the heart and soul of your company, the opportunities that you can offer, and the candidate’s dreams and desires. More than salary and benefits, candidates look for something they can excel at. A company that can bring them from point A to point B, or even further. Remember that making it personal makes your career page achieve the highest level of purpose: human connection.
Integrate a Recruitment System
An applicant tracking system (ATS) is crucial in the hiring process. However, there is a much easier way that does more than organizing all candidate data: Applicant Relationship Management or ARM . This not only helps companies get rid of the manual admin data input tasks that human resource employees get bored of, it enhances the candidate experience. Integrating a system in your career page makes the hiring process easier, more organized, and a lot more beneficial to both parties.
Timely Updates and Engagement
Have you ever gone to a career page where job posts date back as far as five years ago? This gives a negative impression to candidates. They either think that there is no opportunity in your company or that the company does not give a damn about their career page at all. It is important to update the page regularly. Remove job posts that have already been filled and post new ones, if there are any. It is also important to respond to applications and inquiries. Sure, it takes time. The good news is that Talents4 can (also) manage it for you.. 😉
Ease of Use and Navigation
There are company websites where the career page is tucked so far away from plain view that viewers search for hours before finding it. This shouldn’t be the case. If you are really determined to find the best possible talent out there, make your career page easy to find, easy to navigate, and easy to use. Put a button for applying online and make contact details clear.
Almost everyone is on mobile nowadays. If your career page can only be accessed through a desktop or notebook, then you’ve just limited your chances of find “The One”. Making your website mobile-friendly isn’t an impossible feat anymore. Also, it would be helpful to add sharing buttons there so those who see it could share it with someone who they think would be a good fit for the job.
Talents4 is the Intelligence Behind Your Career Page!
We strive to enhance both Recruiters and Candidates Experiences with our innovative and insightful technologies.
Artificial Intelligence, UX Design, ARM (Applicant Relationship Management) will help you to:
- Develop Your Employer Brand and create a relevant traffic to your Career Page,
- Engage your the community of your applicants, now and for future hiring,
- Gain insights and have updated information on your talent pool,
- Reduce drastically your time and cost per hire
- Comply to laws and regulations on Bio-datas collection and use
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